Best of Both Worlds design that incorporates the pressure relief of foam with the support of springs.
President's Day Sale. Save Up to $600
- Traditional innerspring feel that you know and love
- 365 Night Trial
- Free white glove delivery and mattress removal
- Comes in 11.5 or 14.5 inch depth
Saatva Company Backgroud
In the world of luxury hybrid mattresses, two names often rise to the top: Saatva and WinkBeds. In this article, we’ll delve into a comprehensive comparison of these two leading brands, laying bare their distinctive attributes, strengths, and drawbacks.
Saatva, a leading online mattress retailer in the United States, boasts a relatively young history, but one that has been marked by innovation and disruption within the mattress industry. Here’s a look at their journey
2010: The Saatva story begins with Ron Rudzin and Ricky Joshi, veterans of the furniture industry, who saw an opportunity to revolutionize the way people buy mattresses. They were frustrated with the traditional mattress buying experience, characterized by pushy salespeople, misleading marketing, and inflated prices.
2011: Saatva is officially launched, becoming one of the first companies to adopt the direct-to-consumer (DTC) mattress model. This meant selling mattresses exclusively online, eliminating the middleman and offering customers a more transparent and affordable buying experience.
2012: Saatva quickly gains traction, thanks to its high-quality, handcrafted mattresses made with premium materials and excellent customer service. They also offered a generous home trial period and free white-glove delivery, which were rare in the industry at the time.
2015: Saatva’s success is recognized by major publications like Forbes and Vogue, and they rank #101 on Inc.’s list of the top 500 retailers.
2016: Recognizing the growing demand for eco-friendly products, Saatva launches Loom & Leaf, a brand of luxury memory foam mattresses made with certified organic and sustainable materials. They also introduce the Zenhaven, a latex hybrid mattress designed for back and stomach sleepers.
2017: Saatva opens its first brick-and-mortar showroom in New York City, offering customers the opportunity to try out their mattresses in person.
2018: Saatva receives a private equity investment, allowing them to further expand their product line and marketing reach.
2019-2021: Saatva experiences rapid growth, becoming the fastest-growing major DTC mattress brand in the United States.
Today: Saatva remains a leading player in the online mattress market, known for its high-quality products, exceptional customer service, and commitment to sustainability. They offer a wide variety of mattresses to suit different sleep styles and budgets, and continue to innovate and expand their offerings.
Winkbeds Company Background
WinkBeds, another major player in the online mattress market, also has a relatively young yet innovative history, distinct from Saatva’s journey:
2012: The story begins with Dan Adler, a lawyer turned entrepreneur, who felt frustrated with the limitations of traditional in-store mattress shopping. He sought a mattress offering high-end quality at a fairer price without the markups of retail stores.
2013: With this vision, Adler launched WinkBeds, adopting the direct-to-consumer (DTC) model similar to Saatva. This enabled WinkBeds to offer handmade-to-order mattresses using premium, American-sourced materials at a competitive price point.
2014: WinkBeds gains early traction and attention with its unique hybrid mattress design, combining supportive innersprings with pressure-relieving foam layers. They also emphasize transparency, providing detailed information about materials and construction on their website.
2015: WinkBeds expands its product line, introducing the GravityLux, a luxury memory foam mattress, and the EcoCloud Hybrid, an eco-friendly latex hybrid option. These offerings cater to diverse sleep preferences and budgets.
2016-2017: WinkBeds focuses on building brand awareness and customer loyalty through innovative marketing campaigns and exceptional customer service. They gain recognition from publications like Wall Street Journal and Inc., solidifying their position in the mattress industry.
2018: WinkBeds introduces the WinkBed Plus, specifically designed for plus-size sleepers. This demonstrates their commitment to catering to various body types and sleep needs.
2019-Present: WinkBeds continues to expand its product line, introducing adjustable bases and other sleep accessories. They maintain their focus on quality, transparency, and customer satisfaction, solidifying their position as a trusted DTC mattress brand.
Key Differences:
- Founders: While both companies were founded by individuals seeking a better mattress experience, Adler’s legal background likely influenced WinkBeds‘ focus on transparency and direct-to-consumer approach.
- Product Focus: Saatva offers a wider variety of mattress types, including innerspring, memory foam, and hybrid options, while WinkBeds predominantly focuses on hybrid designs.
- Sustainability: Saatva heavily emphasizes their use of eco-friendly materials, while sustainability hasn’t been a central focus for WinkBeds, although they do offer an eco-friendly hybrid option.
Both Saatva and WinkBeds have played significant roles in revolutionizing the mattress industry through their DTC model, emphasis on quality and transparency, and commitment to offering a better customer experience. They continue to compete and innovate, providing consumers with diverse choices for a good night’s sleep.
Mattress Construction: Saatva vs WinkBeds
When it comes to mattress construction, both brands have their unique approaches.
Saatva Mattress Construction
Saatva offers three levels of firmness: Plush Soft, Luxury Firm, and Firm. The company uses a coil-on-coil construction, with a top layer of individually wrapped coils for motion isolation and a base layer of steel coils for support. The Saatva mattress also incorporates a euro pillow top and a layer of memory foam for added comfort.
Saatva vs. Winkbed Pricing (Original Models)
| Size | Saatva | WinkBed |
|---|---|---|
| Twin | $1,699 | $1,499 |
| Twin XL | $1,799 | $1,599 |
| Full | $1,999 | $1,799 |
| Queen | $2,195 | $1,999 |
| King | $2,195 | $2,049 |
| California King | $2,395 | $2,249 |
WinkBeds Mattress Construction
WinkBeds mattresses come in four firmness options: Soft, Luxury Firm, Firmer, and Plus. They employ a hybrid design with a pocketed coil support core, a microcoil layer, and a foam-encased edge system. A pillow top featuring a blend of gel-infused foam and Hypersoft foam provides plushness and temperature control.
Saatva vs. WinkBeds Mattress Construction Comparison
| Feature | Saatva Classic (Luxury Firm) | WinkBeds (Luxury Firm) |
|---|---|---|
| Type | Hybrid | Hybrid |
| Thickness | 11.5″ or 14.5″ | 14.5″ only |
| Cover | CertiPUR-US® certified organic cotton and New Zealand wool blend | Tencel® Climate |
| Comfort Layer | 1.5″ Euro pillow top with gel-infused memory foam and polyfoam | 2″ zoned gel-infused memory foam |
| Transition Layer | 1″ high-density polyfoam | 1.5″ high-density polyfoam |
| Support Layer | Dual coil system: 8″ individually wrapped comfort coils + 4″ high-density base coils | 8″ individually wrapped pocketed microcoils |
| Base Layer | 1″ high-density polyfoam | 4″ high-density polyfoam |
| CertiPUR-US® Certified | Yes | Yes |
| Oeko-Tex® Standard 100 Certified | Yes | No |
Additional Notes:
- Both mattresses offer multiple firmness levels to cater to different sleep preferences.
- Saatva offers a wider variety of mattress types, including innerspring and memory foam, while WinkBeds primarily focuses on hybrid designs.
- Saatva emphasizes the use of eco-friendly materials like organic cotton and New Zealand wool, while WinkBeds offers one eco-friendly hybrid option with recycled materials.
Key Differences:
- Coil System: Saatva uses a dual coil system with individually wrapped comfort coils and a separate base coil layer, while WinkBeds uses a single layer of individually wrapped pocketed microcoils.
- Comfort Layer: Saatva uses a thicker Euro pillow top with gel-infused memory foam and polyfoam, while WinkBeds uses a zoned gel-infused memory foam layer.
- Base Layer: Saatva uses a thinner base layer of high-density polyfoam compared to WinkBeds.
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WinkBeds vs. Saatva: Feel Comparison
| Feature | WinkBeds (Luxury Firm) | Saatva Classic (Luxury Firm) |
|---|---|---|
| Overall Feel | Balanced with slightly more plushness, good bounce and pressure relief | Supportive with a plush top layer, moderate sinkage |
| Initial Impression | Soft and conforming on top, with good support underneath | Slightly firmer than WinkBeds, plush top provides some sinkage |
| Bounce | Responsive and springy, good for combination sleepers | Moderate bounce, not as springy as WinkBeds |
| Pressure Relief | Excellent, especially for shoulders and hips | Very good, plush top conforms to curves |
| Edge Support | Excellent, suitable for sitting and getting in/out of bed | Good, may not be ideal for frequent edge sleeping |
| Cooling | Very good, Tencel® cover promotes airflow | Good, gel-infused memory foam helps with heat dissipation |
| Motion Transfer | Minimal, pocketed coils isolate movement | Moderate, some transfer due to dual coil system |
| Best for Sleepers: | Combination, side, hot sleepers | Back, stomach, some side sleepers |
Additional Notes:
- This table compares the Luxury Firm versions of both mattresses. Other firmness options are available with different feel characteristics.
- “Feel” is subjective and can vary depending on individual preferences and body type.
- Both mattresses are generally considered to be comfortable and supportive.
WinkBeds vs. Saatva: Trial, Warranty & Return Policies Comparison
| Feature | WinkBeds | Saatva |
|---|---|---|
| Trial Period | 120 nights | 365 nights |
| Trial Fee | None | None |
| Trial Return Shipping Cost | Customer responsible (may be waived in some cases) | Company covers cost within trial period |
| Warranty | Lifetime, limited | Lifetime, limited |
| Warranty Coverage | Defects in materials and workmanship | Defects in materials and workmanship |
| Return Policy Window | 120 days | Within trial period and up to 180 days (prorated fee) |
| Return Fee | Customer responsible (may be waived in some cases) | Company covers cost within trial period, customer responsible after |
| Return Restrictions | Mattress must be clean and free of damage | Mattress must be clean and free of damage |
Additional Notes:
- Both companies offer generous trial periods, but Saatva’s is significantly longer.
- Saatva covers return shipping costs within the trial period, while WinkBeds generally does not.
- Both companies offer lifetime warranties, but the specific terms and coverage may vary.
- Both companies have return windows extending beyond the trial period but may charge prorated fees.
- Both companies require returned mattresses to be clean and free of damage.
Key Differences:
Below are the new Winkbed Models that will be available exclusively in retail stores like Yawnder. These mattresses have a more robust build and are sold at a higher price point but feel amazing.
Final Thoughts on Saatva vs. Winkbeds
Choosing between Saatva and WinkBeds ultimately depends on your individual needs and preferences. Here’s a summary of their key differences to help you decide:
- Pros: Longer trial period with free return shipping, wider variety of mattress types, emphasis on eco-friendly materials, good pressure relief, excellent edge support.
- Cons: Slightly less plush feel than WinkBeds, moderate bounce.
- Pros: Slightly softer feel with good bounce, excellent motion isolation, longer warranty, very good edge support.
- Cons: Shorter trial period with customer-responsible return shipping, less emphasis on eco-friendly materials.
Here are some additional factors to consider:
- Sleep style: Saatva might be better for back and stomach sleepers, while WinkBeds could suit combination and side sleepers better.
- Body type: Heavier sleepers might prefer the sturdiness of Saatva, while WinkBeds offers a dedicated Plus model for added support.
- Budget: Saatva is generally slightly more expensive than WinkBeds.
- Trial period: If you’re unsure, Saatva’s year-long trial with free return shipping might be more appealing.
Remember, the best mattress is the one that provides you with the most comfortable and supportive sleep. Trying out both mattresses in a showroom or reading customer reviews can also help you make an informed decision.
President's Day Sale. Save Up to $600
- Traditional innerspring feel that you know and love
- 365 Night Trial
- Free white glove delivery and mattress removal
- Comes in 11.5 or 14.5 inch depth
Best of Both Worlds design that incorporates the pressure relief of foam with the support of springs.
