Everything You Need to Know About How Amazon Prime Day Works

What is Amazon Prime Day and How Does It Work?

How does Amazon Prime Day work? It’s an annual, global sales event where Amazon Prime members get access to exclusive deals on a variety of products. Here’s the gist of it:

• When: Mid-July (July 16-17, 2024)
• Who: Exclusively for Amazon Prime members
• What: Huge discounts on electronics, home goods, fashion, and more
• Types of Deals: Lightning Deals, Spotlight Deals, Exclusive Launches, Invite-Only Deals
• Where: Multiple countries around the world

Amazon Prime Day is an eagerly awaited event that spans 48 hours, offering Prime members incredible deals and discounts on thousands of items. Held annually in mid-July, this event has grown to become a global phenomenon since its debut in 2015.

Prime Day includes various types of deals such as Lightning Deals that go quickly, Spotlight Deals on top products, and Invite-Only Deals for more exclusive offers. It’s a two-day shopping extravaganza that has eclipsed even Black Friday in terms of sales and people participate in multiple countries.

Hi there, I’m Ben Trapskin, your guide to navigating Amazon Prime Day. With years of experience researching the best deals and understanding how Prime Day works, I’m here to help you make the most of this annual event.

What is Amazon Prime Day?

Amazon Prime Day is an annual sale event exclusively for Prime members. This two-day shopping extravaganza features a variety of products at some of the lowest prices of the year. From electronics and home essentials to fashion and beauty products, there’s something for everyone.

History of Amazon Prime Day

Amazon Prime Day started in 2015 to celebrate Amazon’s 20th anniversary. Initially marketed as a “one-day only event filled with more deals than Black Friday,” it was a massive success. Since then, Prime Day has become an annual occurrence, expanding its categories and deals every year.

In its first year, Amazon saw record-breaking sales, even surpassing Black Friday 2014. According to Amazon, FBA sellers worldwide experienced a 300% increase in sales, with 34.4 million goods sold. By 2019, the event had grown to a 48-hour sale, with more than 175 million items purchased and generating over $2 billion in revenue for third-party sellers.

Purpose of Amazon Prime Day

Amazon Prime Day serves multiple purposes:

1. Celebrate Prime Members: The event is a way for Amazon to show appreciation to its Prime members by offering exclusive deals and discounts.
2. Attract New Subscribers: With the allure of incredible deals, many people sign up for Prime memberships just to participate in Prime Day.
3. Drive Sales: The event generates massive sales for Amazon and third-party sellers. For instance, Prime Day 2021 saw total event sales reaching $11.2 billion.
4. Build Awareness: Prime Day helps Amazon build brand awareness and customer loyalty by showcasing the benefits of a Prime membership.

Prime Day has expanded its reach over the years. Initially available in nine countries, it now spans multiple regions, including the U.S., U.K., Canada, and Japan, among others.

In summary, Amazon Prime Day has grown from a one-day event celebrating Amazon’s 20th anniversary to a global shopping phenomenon that benefits both consumers and sellers. Whether you’re looking for the best prices on electronics or exclusive launches, Prime Day offers something for everyone.

How Does Amazon Prime Day Work?

Types of Deals on Prime Day

Amazon Prime Day is all about exclusive deals for Prime members. The event spans 48 hours, offering a variety of discounts across numerous product categories. Here are the main types of deals you can expect:

1. Lightning Deals: These are short-lived offers available for a few hours or until the item sells out. They often include popular products like electronics and home goods. For example, last year, a popular Lightning Deal included a 50% discount on Sony wireless headphones.

2. Spotlight Deals: These deals last longer than Lightning Deals and usually feature high-demand products. They remain available until inventory runs out or the event ends.

3. Exclusive Launches: Amazon often uses Prime Day to debut new products. Prime members get first dibs on these items, which can range from tech gadgets to fashion pieces.

4. Invite-only Deals: Some of the best discounts are reserved for invite-only deals. You need to request an invite ahead of time, and not everyone gets one. Past invite-only deals included up to 60% off a Citizen Chronograph Watch and 30% off the Peloton Original Bike+.

How to Access Prime Day Deals

To take advantage of Prime Day deals, you need an Amazon Prime membership. Here are some steps to ensure you don’t miss out:

1. Get a Prime Membership: If you’re not a member yet, sign up for a free 30-day trial. This trial gives you full access to Prime Day deals and other Prime benefits like fast shipping and Prime Video.

2. Set Up Deal Alerts: Use Amazon’s app or website to set up alerts for the products you’re interested in. This way, you’ll be notified as soon as deals go live.

3. Use Alexa Notifications: If you have an Alexa-enabled device, you can ask Alexa to notify you about Prime Day deals. Just say, “Alexa, keep me updated on Prime Day deals.”

4. Set Reminders: Prime Day deals often start at midnight. Set reminders to check deals as soon as they go live to avoid missing out on popular items.

Overall, understanding how Amazon Prime Day works can help you make the most of this annual shopping event. From exclusive deals to setting up notifications, being prepared is key to snagging the best bargains.

Best Deals to Expect on Amazon Prime Day

Amazon Prime Day is a treasure trove of deals across various categories. Here’s what you can expect:

Early Prime Day Deals

Even before the official 48-hour event, Amazon often releases early Prime Day deals. These early offers can include:

• Apple products: Look for discounts on AirPods, iPads, and MacBooks. Last year, we saw record-low prices on many Apple items.
• Amazon Devices: Expect significant markdowns on Echo smart speakers, Fire tablets, Fire TVs, and Kindle e-readers.
• Audible: Amazon usually offers special deals for its Audible service, including free trials or discounted subscriptions.
• Back to School: Early deals often feature school supplies, backpacks, and electronics like laptops and calculators.

Top Categories for Prime Day Deals

Prime Day covers a wide range of products, but some categories stand out for their exceptional deals:

Tech

Tech enthusiasts can find great bargains on:

• 4K TVs: Brands like Samsung, TCL, and Sony typically offer deep discounts.
• PC Gaming Accessories: Look for deals on gaming mice, keyboards, and headsets from brands like Logitech and Razer.
• Smart Home Devices: Expect discounts on smart bulbs, thermostats, and security cameras.

Home and Kitchen

If you’re looking to upgrade your living space, Prime Day has you covered:

• Kitchen Appliances: Brands like KitchenAid and Nespresso often feature big price cuts.
• Vacuums and Cleaning Supplies: Look for deals on Dyson and iRobot products.
• Mattresses: Companies like Casper and Leesa frequently offer significant discounts.

Fashion and Beauty

Style and beauty products are also heavily discounted:

• Clothing and Shoes: Brands like Levi’s, Adidas, and Carhartt offer deals on men’s and women’s fashion.
• Skincare and Makeup: Expect markdowns on popular brands like Tatcha, Laneige, and Anastasia Beverly Hills.

Household Essentials

Stock up on everyday items:

• Toiletries: Discounts on toilet paper, dish soap, and other necessities.
• Pet Supplies: Deals on dog food, cat litter, and pet toys.

Prime Day is an excellent opportunity to save on a wide variety of products. Whether you’re looking for the latest tech, home essentials, or fashion and beauty items, there’s something for everyone.

Next, let’s dive into how you can prepare for Amazon Prime Day to make sure you get the best deals.

How to Prepare for Amazon Prime Day

Tips for Finding the Best Deals

To make the most out of Amazon Prime Day, you need to be prepared. Here are some tips to help you find the best deals:

Join Prime

The first step is to become a Prime member. Amazon Prime Day deals are exclusive to Prime members. If you’re not already a member, you can start a free 30-day trial to gain access. Sign up for Prime here.

Create Deal Alerts

Prime members can create deal alerts for personalized recommendations. Visit the Prime Day event page on the Amazon app and set up alerts for items you’ve recently searched for or viewed. Once Prime Day starts, you’ll get push notifications for available deals.

Get Notifications

Use Alexa to set up deal notifications. You can ask Alexa to notify you when deals go live on items in your Wish List, Cart, or Save for Later. Just say, “Alexa, add

to my cart,” and then ask, “Alexa, notify me about the deal when it’s live.”

Set Reminders

Prime members can also ask Alexa to set reminders for when Prime Day begins. Just say, “Remind me when Prime Day starts,” to ensure you don’t miss the event.

Bookmark the Prime Day Hub

Keep an eye on the Prime Day hub for updates and early deals. Bookmarking this page ensures you have quick access to all the deals as soon as they go live.

Subscribe to Newsletters

Sign up for the Amazon newsletter and other deal-focused newsletters to stay informed about upcoming sales and exclusive offers. This ensures you don’t miss out on any major discounts.

Use Alexa

Alexa can be your best friend during Prime Day. Enable deal notifications and ask for updates on the best deals. You can also ask Alexa to add products to your cart or Wish List for quick access.

Check Frequently

Deals can pop up at any time during the 48-hour event. Make it a habit to check the Prime Day page frequently to catch new deals as they appear.

Act Fast on Lightning Deals

Lightning Deals are time-sensitive and often sell out quickly. If you see a Lightning Deal you want, act fast. You can add the item to your cart before the sale starts and refresh the page to snag it immediately.

By following these tips, you’ll be well-prepared to take full advantage of Amazon Prime Day and score the best deals available.

Frequently Asked Questions about Amazon Prime Day

What happens during Amazon Prime Day?

Amazon Prime Day is a massive sale event that lasts for two days. It’s exclusive to Prime members, offering them access to a wide variety of deals on thousands of products. You can find discounts on electronics, home essentials, fashion, beauty products, and more.

Think of it as Black Friday in July, but only for Amazon Prime members. During this event, you’ll come across different types of deals like Lightning Deals, Spotlight Deals, and Invite-Only Deals. Each of these offers unique savings opportunities, and many of them are time-sensitive.

Is everything discounted on Prime Day?

No, not everything is discounted on Prime Day. However, hundreds of thousands of items see significant price reductions. Popular brands and categories often feature some of the best deals. For example, you might find discounts on Sony wireless headphones, Peloton bikes, and Citizen Chronograph Watches as part of the invite-only deals.

While not every product on Amazon will be on sale, the range of discounted items is vast, covering tech, home goods, fashion, and more.

Do prices go down on Amazon Prime Day?

Yes, many items see their lowest prices of the year during Amazon Prime Day. These discounts are exclusive to Prime members, making it a great time to buy high-ticket items like TVs, laptops, and smart home devices.

However, the extent of the discount can vary by item. Some products may have modest price drops, while others could be significantly cheaper. Tools like Camelcamelcamel and Keepa can help you track price history and ensure you’re getting a good deal.

By understanding how Amazon Prime Day works, you can make the most of this shopping event and snag some incredible deals.

Conclusion

Amazon Prime Day is a spectacular global event that brings exclusive deals to Prime members. Held every mid-July, this two-day sales extravaganza offers some of the lowest prices of the year on a wide range of products, from electronics to home essentials.

Prime Day isn’t just about discounts; it’s about the thrill of Lightning Deals, the allure of Spotlight Deals, and the excitement of exclusive launches. It’s a time when Prime members can enjoy special savings and get early access to some of the best promotions.

At Yawnder, we understand the importance of making informed purchases during such events. Our expert evaluations can guide you in finding the perfect mattress and bedding to enhance your sleep quality. Don’t miss out on our mattress selection to make the most of your Prime Day shopping.

So, whether you’re looking to upgrade your tech gadgets or stock up on household essentials, being prepared and knowing how Amazon Prime Day works can help you maximize your savings. Happy shopping!