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Virgin Hotels “Best Bed Ever” (BBE): Inside the Patented Lounge Bed You Can Buy

Home - Mattress Reviews - Virgin Hotels “Best Bed Ever” (BBE): Inside the Patented Lounge Bed You Can Buy
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Ben Trapskin
I have carefully studied and evaluated many mattresses, sheets, pillows, duvet inserts, comforters, sleep gadgets, and adjustable beds for over a deca... Full Bio

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Virgin Hotels Best Bed Ever (BBE) — patented Lounge Bed designed by Richard Branson

The Yawnder Breakdown

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Virgin Hotels Best Bed Ever (BBE) — patented Lounge Bed designed by Richard Branson
The Virgin Hotels Lounge Bed, better known as the “Best Bed Ever.” Image: Virgin Hotels.

Product Deep Dive

Many guests at Virgin Hotels search for the mattress they used. The hashtag #BBE stands for "Best Bed Ever." This is not just a marketing slogan. Every Virgin Hotels room has a patented Lounge Bed.

This is not a standard hotel bed. Virgin Hotels and Rockwell Group Europe designed it for how people actually use beds. It is made for working, eating, and relaxing. Two main features stand out:

  • 120° padded headboard — This supports your back like a chair. You do not need to stack pillows.
  • Corner seat — This sits at the foot of the bed. It works as a second headboard or a place to eat breakfast.

The mattress is a plush-firm hybrid. It has a soft cashmere-blend top. It feels similar to the luxury beds at Westin or Marriott. It has strong edges and stays fairly cool. It is great for couples who spend a lot of time hanging out in bed.

Virgin Hotels Lounge Bed perspective view showing 120-degree padded headboard and corner foot seat
The reclined headboard and corner foot seat in a Virgin Hotels Chamber. Image: Virgin Hotels.

Virgin Hotels Lounge Bed (BBE)

Feel: Medium plush (6/10)
Best For: People who work and eat in bed.

Check Virgin Hotels at Home

Yawnder Hotel-Luxury Hybrid

Feel: Medium with plush top (6/10)
Best For: Side and back sleepers who want luxury.

Shop comparable mattresses

Head-to-Head Specs

FeatureVirgin Hotels BBEYawnder Hotel-Luxury Hybrid
Firmness6 / 10 (Medium)6 / 10 (Medium)
CoverCashmere-blend pillow-topCashmere or Tencel-blend pillow-top
Cooling TechBreathable fiber topPhase-change cover + airflow
Edge SupportStrongStrong
Frame IncludedYes — Lounge Bed frameNo — fits any base
Trial PeriodNone (Final sale)100 nights in-home trial
Starting Price (Queen)~$895 mattress / ~$4,800 full bedFrom $1,499

The Final Verdict

The Virgin Hotels BBE is a very smart bed. The angled headboard is a great feature. You should buy the full Lounge Bed for about $5,700 if you work from bed often. It is also great if you want to recreate the exact hotel room feel.

Most shoppers just want a plush and supportive hotel feel. You do not need to spend $5,000 to get that. You can buy a medium hybrid mattress with a pillow-top. Pair it with an adjustable base to save money. An adjustable base lets you pick any angle you want.

Visit our Encinitas showroom to try these beds. You can feel the difference in just 10 minutes. Browse luxury hybrids →

FAQ: Virgin Hotels BBE

Is the Virgin Hotels bed firm or soft?
It is medium with a soft top. It is a 6/10 on the firmness scale.

Where can I buy the Virgin Hotels Lounge Bed?
You can buy it at "Virgin Hotels at Home." The mattress is usually in stock.

Is the BBE the same in every Virgin Hotels location?
Yes. It is the same in Las Vegas, New York, Dallas, and other cities.

What’s the closest mattress to the Virgin Hotels bed?
Look for a premium hybrid with a cashmere or wool top. Visit Yawnder to see similar options.

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