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Pura Diffuser Review – 5 Reasons They Are Better Than Candles

Pura Review
pura air freshener
Best Diffuser

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

We earn a commission if you make a purchase, at no additional cost to you.
As modern homes become sanctuaries, finding ways to optimize ambiance is crucial. Pura’s smart diffuser system stands out as a revolutionary way to effortlessly curate a serene environment.

Pura: A Fusion of Technology and Aromatherapy

Pura’s advanced diffuser system blends the latest technology with the therapeutic effects of aromatherapy. 2020 witnessed a surge in candle purchases, an indication of the increasing demand for ambiance-enhancing products. However, for some, the repetitive expenses and potential risks associated with burning candles were no longer practical. This is where Pura shines.

A Seamless Experience from Unboxing to First Whiff

Unpacking the Pura system is just the beginning of a streamlined experience. The accompanying Pura app is intuitive, offering visual instructions for adding up to two distinct scents simultaneously. The setup process is swift and straightforward: connect the diffuser to WiFi, select your desired aroma, adjust the intensity, and let the room bask in a refreshing scent.

Dual-Scent Reservoirs: Diversify Your Aroma

One of Pura’s standout features is its ability to house two separate scents. This innovative design allows users to switch between or blend fragrances with a simple touch on their smartphone. The potential combinations are vast, ensuring that there’s always a perfect scent for every mood and occasion.

Shopping for Scents: Simplified with Pura App

Pura has astutely recognized users’ desires for variety. Their app doesn’t just control the device; it’s a portal to discover and purchase new aromas. With an extensive collection that includes brand-name, limited-edition, and Pura-exclusive fragrances, finding a scent that resonates is almost guaranteed. Furthermore, Pura’s cost-effective refill system is not only economical but also longer-lasting. As an example, their Thymes Frasier Fir scent lasts upwards of 800 hours, providing consistent ambiance without frequent replacements.

Remote Control: The Power to Set the Mood Anywhere

The mobility era has ushered in the desire for control from any location. With the Pura app, adjusting scent intensity from afar is seamless. This feature is especially handy for those who entertain guests or simply want to return to a freshly scented home.

Safety and Savings: A Winning Combination

Beyond its luxurious features, Pura’s smart diffuser eliminates concerns about potential fire hazards associated with candles. No more second-guessing if a candle was extinguished before leaving home. Additionally, the initial investment in a Pura diffuser can equate to the cost of a couple of premium candles, making it a financially wise choice in the long run. For those who prioritize aromatic ambiance and safety, Pura is undoubtedly the best smart diffuser on the market. Its blend of advanced technology, cost-effectiveness, and diverse scent options make it an essential addition to every modern home.

Environmental Benefits: A Greener Choice with Pura

Going beyond the immediate ambiance and therapeutic effects, it’s imperative to consider the environmental footprint of our choices. Pura’s smart diffuser emerges as an eco-friendly alternative to traditional ambiance-enhancing methods.

Reduced Waste: A Sustainable Approach

Traditional candles, once burned out, leave behind containers, wicks, and residual wax, contributing to household waste. Pura’s refills, on the other hand, are designed with sustainability in mind. The minimal packaging and optimized design ensure that there’s a significant reduction in waste, aligning with eco-conscious living standards.

Energy Efficiency: Modern Tech with Minimal Consumption

Pura’s design harnesses modern technological advancements to ensure energy efficiency. Unlike heated oil diffusers or burners that demand consistent energy input, Pura smartly diffuses scents without excessive power consumption, ensuring that your ambiance does not come at the cost of a hefty electricity bill.

Non-Toxic Emissions: Breathe Pure with Pura

Another pivotal concern with burning candles, especially those made from paraffin, is the release of harmful toxins into the air. Pura’s system utilizes high-quality oils that diffuse clean scents, ensuring the air in your home remains as pure as nature intended. This not only benefits the environment but also ensures a healthier living space for residents.

Extending Product Life: A Commitment to Durability

The Pura diffuser is constructed with longevity in mind. Instead of continuously purchasing disposable items, investing in a durable product like Pura reduces the frequency of replacements. This commitment to product lifespan reduces both economic and environmental costs in the long run.

Pura’s Contribution to a Sustainable Future

In a world increasingly leaning towards sustainable choices, Pura’s smart diffuser stands out not just for its superior aromatic capabilities but also its commitment to eco-friendly practices. By choosing Pura, users aren’t only elevating their living spaces but are also making a positive contribution to our planet.
Best Diffuser

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

We earn a commission if you make a purchase, at no additional cost to you.

Here are the most popular Pura scents in 2023, based on sales and customer reviews:

  • Capri Blue Volcano: This iconic scent is known for its fresh blend of citrus, tropical fruits, and florals. It’s a perfect all-year-round scent that’s both refreshing and inviting.
  • Capri Blue Havana Vanilla: This decadent scent is infused with the warm and sweet aromas of vanilla, coconut, and sandalwood. It’s perfect for creating a cozy and inviting atmosphere in your home.
    Capri Blue Havana Vanilla Pura Scent
  • NEST New York Frasier Fir: This festive scent is perfect for the holiday season. It’s infused with the fresh and woodsy aromas of Fraser fir, pine needles, and cedarwood.
    NEST New York Frasier Fir Pura Scent Frasier Fir Pura Scent
  • Maui Mango: This tropical scent is infused with the sweet and juicy aromas of mango, pineapple, and guava. It’s perfect for creating a relaxing and island-inspired atmosphere in your home.
    Maui Mango Pura Scent
  • Capri Blue Pineapple Flower: This sweet and fruity scent is infused with the aromas of pineapple, guava, and mango. It’s perfect for adding a touch of sunshine to your home.
    Capri Blue Pineapple Flower Pura Scent

Other popular Pura scents include:

  • Sunday Morning: A light and refreshing blend of pear and jasmine.
    Sunday Morning Pura Scent
  • Fig Tree: A sophisticated and woodsy scent with notes of fig, cypress, and sandalwood.
    Fig Tree Pura Scent
  • Palo Santo: A grounding and earthy scent with notes of palo santo, cedarwood, and vanilla.
    Palo Santo Pura Scent
  • Afternoon Retreat: A refreshing and invigorating blend of citrus, cucumber, and mint.
    Afternoon Retreat Pura Scent
  • Santorini: A calming and serene blend of lavender, sea salt, and musk.
    Santorini Pura Scent
  • Eden: A warm and inviting blend of amber, rosewood, and vanilla.
    Eden Pura Scent
  • Spanish Cedar: A rich and masculine scent with notes of Spanish cedar, sandalwood, and tobacco.
    Spanish Cedar Pura Scent

Pura also offers a variety of seasonal scents, so you can always find something to match your mood and the time of year.

How To Use Pura

pura instructions1

To use Pura, simply:

  1. Plug the Pura device into a regular outlet.
  2. Download the Pura app on your smartphone or tablet.
  3. Scan the QR code on your Pura device to connect it to the app.
  4. Insert the scent vials you want to use into the Pura device.
  5. Open the Pura app and select the scents and intensity you want to diffuse.
  6. Set a schedule for when you want the scents to diffuse.

You can also use the Pura app to control the Pura device remotely, even when you’re not at home. For example, you can turn the diffuser on or off, change the scent intensity, or update the schedule.

The Pura device uses a patented technology called Puralast™ to diffuse the scents. Puralast™ heats the scent oils to a specific temperature, turning them into a vapor that is then dispersed into the air. This process ensures that the scents are evenly diffused throughout your home, without any harsh chemicals or fragrances.

Best Diffuser

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

We earn a commission if you make a purchase, at no additional cost to you.

The Pura diffuser has grown in popularity for several reasons, catering to a combination of modern convenience, scent customization, and safety concerns:

Smart Home Features:

    • App Control: Pura app allows customizing fragrance intensity, setting schedules and timers, and even blending two scents for unique combinations. This level of control elevates the fragrance experience beyond traditional diffusers.
    • Easy to Use: Pairing the diffuser with your phone is simple, and the app interface is intuitive for adjusting settings.

Cleanliness and Safety:

    • No Smoke or Soot: Unlike candles, Pura doesn’t produce any smoke or soot, eliminating potential fire hazards and keeping the air cleaner. This makes it particularly appealing to families with pets or children.
    • Sustainable Design: The fragrance vials are recyclable, and the diffuser itself is energy-efficient, making it a more eco-friendly choice.

Scent Customization:

    • Wide Variety of Scents: Pura offers a diverse range of fragrances, including collaborations with popular candle brands like NEST New York and Capri Blue. This ensures you’ll find something to match your preferences.
    • Dual-Scent System: The ability to house two separate scents and blend them allows for creative combinations and personalized aroma profiles for different moods or occasions.

Other Perks:

    • Long-lasting Fragrance: Individual vials can last for weeks, and the Puralast™ technology further extends the scent life through efficient diffusion.
    • Cost-effective: While the initial purchase might seem higher than candles, the long-lasting vials and energy efficiency make Pura a potentially cost-effective option in the long run.

It’s important to note that some users mention the app connectivity and initial cost as potential drawbacks. However, considering the modern features, safety benefits, and customization options, the Pura diffuser has carved out a unique niche in the home fragrance market, garnering significant popularity.

Pura vs. Traditional Diffuser

Choosing between Pura and a traditional diffuser depends on your needs and preferences. Here’s a breakdown of the key differences to help you decide:


    • Pura: App control for scent intensity, schedules, blending, and nightlight; dual-scent system; uses fragrance vials (replaceable); rechargeable or plug-in options.
    • Traditional Diffuser: Various types (reed, ultrasonic, nebulizing) with different mechanisms; limited to one scent at a time; uses essential oils/fragrances (direct placement or water mixture).


    • Pura: High level of control over scent intensity, timing, and blending; wider variety of fragrances available.
    • Traditional Diffuser: Limited customization, mostly relies on the diffusion properties of the chosen type.


    • Pura: Requires app setup and phone connectivity; fragrance vials need replacing; occasional cleaning recommended.
    • Traditional Diffuser: Varies by type; reed diffusers require refilling the vessel and flipping reeds; ultrasonic diffusers need water refill and occasional cleaning.


    • Pura: No open flame or heat, ideal for families with pets or children.
    • Traditional Diffuser: Some types, like candles, pose fire hazards; some essential oils require caution with pets and children.


    • Pura: Higher initial cost for the device and fragrance vials.
    • Traditional Diffuser: Varies by type, but generally lower initial cost, with refillable options available.


    • Pura: Ideal for those who want a modern, customizable, and safe fragrance experience with smart home features.
    • Traditional Diffuser: A classic option offering a wider range of styles and a more natural approach to scenting your home.

Ultimately, the best choice depends on your individual priorities. If you value smart home integration, precise scent control, and safety, Pura might be a good fit. But if you prefer a simpler, more affordable option with a classic aesthetic, a traditional diffuser might be the way to go.

Best Diffuser

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

We earn a commission if you make a purchase, at no additional cost to you.

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