A uniquely non alcoholic nightcap rich in smooth, earthy oak, smoky clove, and spicy cinnamon. Suggested pairing: mix with oat milk, almond milk or ginger beer, garnish with cinnamon or cardamom. Serve over ice or warm and spiced.
Kin Euphorics: Sipping into the Spotlight
Kin Euphorics, the non-alcoholic beverage brand founded by Jen Batchelor and Bella Hadid, has been making waves in both the wellness and pop culture scenes. While not technically a newcomer, having launched in 2018, its recent surge in popularity has propelled it into the limelight. Here’s a closer look at how Kin Euphorics has navigated the world of popular media:
Celebrity Endorsements and Collaborations:
Bella Hadid’s Partnership: Arguably the biggest factor in Kin Euphorics’ rise to fame is its co-founder, Bella Hadid. The supermodel’s active involvement in the brand, from promoting it on social media to serving as its face in marketing campaigns, has undoubtedly brought significant attention.
Celebrity Fans: Other celebrities like Kendall Jenner, Hailey Bieber, and Ashley Tisdale have also been spotted sipping on Kin Euphorics, further boosting its visibility and desirability.
Social Media Savvy:
Colorful and Engaging Content: Kin Euphorics’ Instagram and TikTok pages are a feast for the eyes, featuring vibrant visuals, playful captions, and influencer collaborations. They deftly tap into current trends and challenges, keeping their audience engaged and entertained.
Community Building: The brand actively fosters a sense of community around its “Kin” by hosting online events, live chats, and giveaways. This interactive approach encourages brand loyalty and creates a positive association with the product.
Media Placements and Collaborations:
- High-Profile Features: Kin Euphorics has landed coveted spots in publications like Vogue, Elle, and Harper’s Bazaar, further solidifying its place in the mainstream consciousness.
- Events and Partnerships: The brand has also partnered with music festivals, wellness retreats, and co-working spaces, showcasing its versatility and appeal to a diverse audience.
The Takeaway:
Kin Euphorics’ success in popular media can be attributed to its strategic blend of celebrity partnerships, social media savvy, and well-placed media appearances. By creating a vibrant and engaging online presence, collaborating with influential figures, and aligning itself with trendy events and spaces, the brand has effectively woven itself into the fabric of pop culture. Whether its colorful cans or the promise of a “natural high” truly resonate with consumers in the long run remains to be seen, but for now, Kin Euphorics is undoubtedly enjoying its moment in the spotlight.
It’s important to note that while Kin Euphorics has gained significant traction in popular media, it’s crucial to approach their claims with a critical eye. As discussed previously, more research is needed to substantiate the specific effects of their blends, and individual responses can vary greatly. Always prioritize your health and consult a healthcare professional before consuming any new product, especially if you have underlying health conditions or are taking medication.
You may have heard of euphorics, they are a new category of beverages for people looking for an alternative to alcoholic drinks. I first tried Kin Euphorics at a mattress event in Santa Monica this past summer. Each type of euphoric claims to give you a different feel. They contain adaptogens, which are herbs associated with relieving stress and nootropics which affect your mind. They come in cans and bottles and mine were poured by a mixologist to give you the sense that you are getting a drink at a bar.
The ritual involved with making a Kin drink is fun and is a great way to either cut down or eliminate your alcohol consumption altogether. I really enjoyed the taste of the High Rhode and Kin Spritz. They are very refreshing and have a much stronger taste than something like LaCroix or Bubly. It really tasted like a substantial drink that I could consume slowly and savor. With these drinks, I didn’t really notice any effects on my mind. I can’t say that I felt that much more relaxed either but they sure tasted good and I didn’t wake up with a hangover the next day which is always good.
While most of the Kin Euphorics drinks are made to enhance cognition, I was particularly intrigued by the Dream Light which is made to help you fall asleep. I never really took a supplement for sleep that you had to drink. I suppose Nyquil may qualify but I certainly don’t take a glass of that and it tastes horrible. Below are my thoughts on the Kin Dream Light drink.
Ordering your Kin Euphorics Drink
Right now the best and only way to order your Kin drink is through their website. I bought some a few days before I left town for Christmas and to my surprise, it arrived at my door before I left. Since the Dream Light comes in a glass bottle, it needs extra packaging so it won’t get damaged in transit. Mine arrived intact to my door. Kin does not offer returns of any kind so make sure you this would be good. Especially since these drinks are expensive.
Here’s the box it arrived in.
As you can see it was specially designed to house this bottle so it wouldn’t break.
You also get a brochure that has info on the drink and the company.
How Much Do Kin Drinks Cost?
It depends on which drink you buy. The Dream light costs $39/bottle the High Rhode is $30/botltle and the Kin Spritz is $27/4-pack. Shipping is free but again, no returns are accepted.
With the Dream Light you get 11 servings per bottle and Kin suggests 1-2 servings before bed but no more than 4. So at best you get to use this 11 times and for me I used 2 servings so about 5 nights where I could use this before I would have to re order. If I were to use this consistently every night, it would cost me over $150/month!
What is in the Kin Dream Light?
Below are the supplement facts on the back of the bottle. As you can see there’s really nothing groundbreaking here in terms of vitamins or other supplements. The proprietary blend has ingredients I have seen in many other popular sleep aids. What struck me is how little melatonin they use, .25 mg. Which they claim is used to trigger your body to get ready for sleep.
My Kin Euphorics Dream Light Findings and Recommendation
I wasn’t a big fan of this drink for a few reasons. First, it really didn’t taste all that great. It mostly tastes like fig juice which is the second ingredient after water. I wouldn’t say it has a bad taste but I certainly wouldn’t seek it out. The serving size is 1.5 ounces and I felt silly trying to measure it out so I just guessed. I’m sure most people will do the same, otherwise, you could use a shot glass but I didn’t have one. But, since you probably should measure so you can get a consistent dosage it still felt like taking medication instead of a fun new drink.
This drink also needs to be refrigerated after opening which I get but they also ask that you use it within a week after opening as well. So this could be a very expensive habit.
I took two doses at once since I wanted to make sure I felt the effects. I think it did help me fall asleep a little faster and I had a good nights rest so I certainly have no complaints on that front but I didn’t think it was any more effective than some of the other supplements I have tried.
Overall I think Kin is on the right track with creating drinks for social events that are free of alcohol. It seems like that is the natural progression of things. I think their other drinks are fun and would be a great addition to parties. However, the Dream Light doesn’t make for a social drink unless you want everyone to get drowsy. I really don’t crave a fancy drink right before bed, I just need something that’s effective and reasonably priced.
Here is a chart of all Kin Euphorics flavors and prices:
Flavor | Price | Description | |
---|---|---|---|
Kin Spritz | $39.00 | A light and bubbly drink with citrus, hibiscus, and adaptogens like Rhodiola Rosea. It’s designed to awaken the mind and uplift the mood. | |
Lightwave | $39.00 | A calming drink with lavender, vanilla, and adaptogens like L-theanine and passionflower. It’s designed to relax the mind and mellow out the mood. | |
High Rhode | $39.00 | A tart and spicy drink with grapefruit, bitters, and adaptogens like Eleuthero and Ashwagandha. It’s designed to boost energy and focus. | |
Dream Light | $39.00 | A soothing drink with chamomile, lemon balm, and adaptogens like L-theanine and valerian root. It’s designed to promote relaxation and sleep. | |
Actual Sunshine | $39.00 | A citrusy drink with vitamin C and zinc. It’s designed to boost immunity and mood. | |
Kin Bloom | $39.00 | A floral drink with strawberry, damiana, and adaptogens like Schisandra and L-theanine. It’s designed to promote creativity and open-mindedness. |
In addition to the individual flavors, Kin Euphorics also offers a variety of bundles and kits, such as:
- The Variety Pack, which includes four cans of each flavor for $57.
- The Full Kin Kit, which includes all six flavors in both cans and bottles for $138.
- The Sleep/Social Duo, which includes one bottle of High Rhode and one bottle of Dream Light for \$69.
Studies and Effectiveness of Kin Euphorics
Unfortunately, there aren’t currently any published scientific studies specifically on Kin Euphorics as a whole. This is because they are a relatively new brand and their products are considered functional beverages, not drugs or medicines.
However, there is research available on the individual ingredients found in Kin Euphorics, such as adaptogens and nootropics. Here’s a breakdown of some key ingredients and their potential benefits, based on existing research:
Adaptogens:
- Rhodiola Rosea: Studies suggest it may help reduce fatigue, improve physical performance, and combat stress. (Though some studies are inconclusive)
- L-theanine: Known for its calming and anxiety-reducing effects.
- Eleuthero: Shown to potentially increase energy levels and improve cognitive function, but results are mixed.
- Ashwagandha: May help reduce stress and anxiety, as well as boost immunity.
Nootropics:
- 5-HTP: Supports serotonin production, potentially improving mood and sleep. However, it requires cautious use due to potential side effects.
Other ingredients:
- Chamomile and lemon balm: Have well-established calming and sleep-promoting properties.
- Vitamin C and zinc: Essential for immune system function and overall health.
While these individual ingredients show promise, it’s important to remember that Kin Euphorics combines them in specific blends. Therefore, more research is needed to determine the combined effects and the validity of their claims regarding specific outcomes like “euphoria” or enhanced focus.
Here are some things to keep in mind:
- The dosages of each ingredient in Kin Euphorics may not be high enough to produce significant effects, as seen in some research studies.
- Individual responses to these ingredients can vary greatly.
- Some ingredients may interact with medications or have side effects.
Therefore, it’s crucial to consult a healthcare professional before consuming Kin Euphorics, especially if you have any underlying health conditions or are taking medication.
Overall, while the ingredients in Kin Euphorics hold potential benefits, more research is needed to assess their effectiveness as a combined blend and to substantiate the specific claims made by the brand.
A uniquely non alcoholic nightcap rich in smooth, earthy oak, smoky clove, and spicy cinnamon. Suggested pairing: mix with oat milk, almond milk or ginger beer, garnish with cinnamon or cardamom. Serve over ice or warm and spiced.