Updated for 2025 with fresh showroom and home test data
7th Avenue Sofa Review 2025: Better Than Lovesac Sactional?
When it was time to replace my old sectional, I narrowed it down to two of the most searched modular sofas online: 7th Avenue and the Lovesac Sactional. Both are modular and have strong fan bases, but they feel completely different. After testing both, I chose 7th Avenue for my own living room because of the ease of setup, the boutique service, and the luxury "Cloud" aesthetic. Here is my full review of living with the 7th Avenue sofa and how it compares to the competition.
Short version. Pick 7th Avenue if you want a deeper, softer "Cloud" style lounge sofa, easier assembly, and fabrics that actually look and feel high-end. Pick Lovesac if you want maximum modularity to rebuild your layout constantly and need a lifetime frame warranty.
Bottom line
If your priority is deep comfort, simple maintenance, and getting a premium "Cloud dupe" look without the RH price tag, 7th Avenue is the winner. It looks cleaner, the fabrics are far more appealing than standard options, and the company stands behind the product with real service. If you want a system you can rebuild into twenty different shapes, plan to move frequently, or like a firmer, more structured seat, Lovesac is the better option.
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My real experience living with 7th Avenue
Setup: 7th Avenue vs. The "Lovesac Workout"
One of the biggest reasons I lean towards 7th Avenue is the setup. Let’s be honest: putting a Lovesac Sactional together is a workout. You have to stretch tight covers over heavy frames, clamp "shoes" perfectly, and by the end, your fingers hurt. 7th Avenue was a breeze by comparison. The modules connect intuitively without the struggle, and while you still have to dress the cushions, the fit is more forgiving and the overall process took me about half the time. It feels like assembling furniture, not training for CrossFit.
Delivery comes in manageable boxes, which makes getting it through narrow hallways much easier than a traditional sofa.
Customer Service that actually helps
Another hidden win for 7th Avenue is the service. Because they are a smaller, focused brand compared to the massive Lovesac operation, the service feels personal. I was able to get on a video call with a specialist who walked me through the fabric options in different lighting—something you rarely get from big-box retailers. When I had a small question about delivery, I got a human response quickly, not a generic ticket number.
You can also visit a showroom to test the feel in person.
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The "Sit" Test: 7th Avenue is definitely a "sink-in" couch. It uses a mix of memory foam and down alternative that feels very similar to the Restoration Hardware Cloud sofa, but with a bit more structure so you don't hit the frame.
7th Avenue vs Lovesac at a glance
| Feature | 7th Avenue | Lovesac Sactional |
|---|---|---|
| Type | Modular deep-seat sectional | Fully modular sectional system |
| Assembly | Intuitive connection system (Easier) | Requires stretching tight covers + "Shoe" clamps (Harder) |
| Fabric Appeal | Curated designer aesthetic (looks high-end) | Wide variety, but often looks more utilitarian |
| Best for | People who want that "Cloud" lounge feel and water-repellent tech | Families who want maximum flexibility and rearrange layouts often |
| Seat feel | Plush, sink-in memory foam blend | Medium firm, more structured feel |
| Fabric options | Curated Oeko-Tex fabrics (quality over quantity) | 100+ fabrics (quantity over curation) |
| Warranty | Limited warranty | Lifetime warranty on the frame |
Test results
I have slept on, sat on, and lived with modular sofas to give them a real score. These numbers reflect daily use, cleaning, and comfort.
Performance snapshot 7th Avenue vs Lovesac
| Category | 7th Avenue | Lovesac Sactional | Notes |
|---|---|---|---|
| Comfort | 9.5 out of ten | 8.8 out of ten | 7th Avenue is softer and deeper, making it better for lounging. Lovesac is firmer and more upright. |
| Cleaning | 9.6 out of ten | 9.0 out of ten | Both have washable covers, but 7th Avenue covers zip off faster and the DWR coating prevents stains better. |
| Assembly | 9.0 out of ten | 8.0 out of ten | 7th Avenue wins here. Lovesac assembly is notorious for being physically difficult. 7th Avenue is much more user-friendly. |
| Value | 9.2 out of ten | 8.5 out of ten | 7th Avenue generally costs less for a similar size configuration. Lovesac gets expensive with add-ons. |
Comfort and everyday use
Comfort was the deciding factor for me. I wanted a sofa that feels inviting every day, not just something that looks sharp in photos.
7th Avenue feels softer and more lounge friendly. The deep seats make it easy to lie down, curl up, or share the sectional for movie nights. The cushions have a balanced and supportive feel without feeling rigid.
Lovesac cushions feel more structured and bouncy. Some people prefer that, especially if they sit upright more often or work on the sofa. For longer movie sessions and naps, I found it less relaxing than 7th Avenue.
Cleaning and maintenance also matter for comfort. With 7th Avenue, every cushion cover zips off quickly and goes straight into the wash. The process is simple enough that I actually keep up with it. With Lovesac, getting everything on and off takes more time because of the connectors and the number of individual pieces.
Why 7th Avenue fabrics are more appealing
This is one area where 7th Avenue really shines over the market. While Lovesac boasts hundreds of fabric options, many of them feel standard or dated unless you pay for premium upgrades. 7th Avenue takes a "quality over quantity" approach.
Their curated selection—like the 'Natural White' and 'Pure White'—are the perfect designer neutrals that look expensive immediately. They have that textured, high-end weave you see in architectural magazines. Plus, the water-repellent technology is standard on their core fabrics, whereas performance is often an upgrade elsewhere. Finding a fabric that looks this good on a Lovesac often involves digging through custom swatches and waiting weeks.
| Brand | Fabric Aesthetic | Key Benefit |
|---|---|---|
| 7th Avenue | Curated, designer-focused textures (Looks like RH) | Water-repellent tech included in core fabrics. |
| Lovesac Sactional | Broad range, largely utilitarian | Sheer volume of choice (Velvet, Leather, Chenille, etc). |
Pros and cons
7th Avenue
- Easier Setup: Connects faster and with less physical effort than Lovesac.
- Superior Service: Personal support and video consultations available.
- Better Fabrics: Curated designer looks that come standard with water-repellent tech.
- Deep, comfortable seating that works well for lounging and naps.
- Lower overall price for most real world layouts.
Lovesac Sactional
- Extremely modular design that can grow or shrink with your space.
- Lifetime frame warranty for long term peace of mind.
- Wide range of fabrics (though many are custom order).
- Optional add-ons like storage seats and built in speakers.
Pricing and value
Both 7th Avenue and Lovesac live in the premium sofa category, but there is a noticeable difference in total cost once you build a real world layout.
| Brand | Typical configuration | Price range | Key notes |
|---|---|---|---|
| 7th Avenue | Three to six seat modular sectional with chaise | About 3,200 to 5,499 dollars depending on size and fabric | Direct to consumer pricing and promotional sales at key times of year make it easier to get a larger sectional for less than many showroom brands. |
| Lovesac Sactional | Six to ten seat setup with arms, sides, and optional accessories | About 5,000 to 9,000 dollars or more | Price increases as you add more seats, sides, storage seats, and built in speakers. It is very customizable but easy to overspend compared to a simpler modular system. |
If you are value driven and want a deep, comfortable sectional without paying for many extra parts, 7th Avenue usually wins. If you treat furniture like a system you will reconfigure often, Lovesac can make more sense over time.
Check 7th Avenue pricesFAQ
Is 7th Avenue really easier to assemble than Lovesac?
In my experience, yes. Lovesac involves fitting very tight covers over heavy frames and using "shoe" clamps that can be tricky to align. 7th Avenue modules connect more intuitively and the process is far less physically demanding.
Does Lovesac feel softer or firmer than 7th Avenue?
Lovesac has a more structured, medium firm feel, while 7th Avenue feels softer and more relaxed for lounging and movie nights.
Are all 7th Avenue covers washable?
All current 7th Avenue covers are removable and machine washable on a gentle cycle. Always check the care tags on your specific covers.
How long does delivery take?
Delivery timing depends on configuration and stock. In this review, the 7th Avenue sectional arrived in a few weeks. Lovesac timing varies based on fabric choice and demand.
