Quick Answer: When is the best time to buy sheets?
The best times to buy bed sheets are during January White Sales (for clearance inventory), August (for back-to-school essentials), and November (Black Friday/Cyber Monday for luxury brands). Our current top-rated sheet set for 2026 is the Purecare Refreshing Tencel Lyocell.
Ben’s Take: The Calendar is Your Secret Weapon
As a business owner, I track inventory cycles constantly. The bedding industry operates on a rigid schedule, and if you buy out of cycle, you are essentially donating margin to the retailer. Whether I'm stocking the Yawnder showroom in Encinitas or buying for my own home in Poway, I never pay full MSRP.
If you play your cards right, you can snag high-end Tencel or organic cotton sheets for 40-80% off. Here is the exact schedule I use.
🏆 Ben's #1 Pick: Purecare Refreshing Tencel™
I've tested hundreds of sheets, but these are the ones I keep coming back to. While everyone else talks about generic "bamboo," Purecare uses branded Tencel™ Lyocell which is more sustainable, durable, and significantly cooler.
- Material: 100% Tencel™ Lyocell (Botanic origin)
- Feel: Cool-to-the-touch, silky, and gentle on sensitive skin.
- Tech: Precision-Fit™ corners ensure the fitted sheet never pops off (a huge pet peeve of mine).
- Verdict: The absolute best cooling sheet on the market right now.
The "Golden Windows" for Maximum Savings
Retailers are desperate to move inventory during these four specific windows. Mark your calendar.
1. January (The "White Sale")
Why it happens: Dating back to 1878, stores needed to boost revenue after the holiday slump. This is the prime time for clearance.
What to buy: Discontinued colors and patterns from big retailers like The Company Store or Home Depot.
Expected Savings: Up to 70% off.
2. August (Back-to-School)
Why it happens: The "Dorm Room" rush. Retailers flood the market with "essentials."
What to buy: You’ll find high-quality Twin XL sheets and affordable microfiber or cotton sets. Brands like Peach Skin Sheets often run aggressive promos here.
Expected Savings: 30-50% off.
3. November (Cyber Month)
Why it happens: Black Friday is no longer a single day. It’s a month-long battle for your wallet.
What to buy: Luxury Direct-to-Consumer brands. This is the only time brands like Brooklinen or Parachute offer site-wide discounts.
Expected Savings: 20-30% off site-wide.
4. February (The "Hangover" Clearance)
Why it happens: If stock didn't move in January, it enters "deep clearance" to clear shelf space for Spring florals.
What to buy: Anything left over. Selection is thin, but prices are rock bottom.
Expected Savings: Up to 80% off.
Secondary Sales Opportunities
If you miss the big windows, aim for these holidays. I often see brands bundle sheets with mattresses during these times.
| Event | Timing | What to Look For |
|---|---|---|
| Presidents Day | Mid-February | Winter inventory clearance (Flannel, heavy duvets). |
| Sleep Awareness Week | Mid-March | Tech-focused bedding. Good deals on Manta Sleep Masks or cooling tech. |
| Memorial Day | Late May | Mattress bundles. Buy a bed, get free sheets. |
| Amazon Prime Day | July | Volume sellers and budget brands like Ettitude often participate. |
Ben's Guide to Materials (Don't Buy the Wrong Fabric)
Saving money is pointless if you hate how the sheets feel. I see this all the time—people buy microfiber because it's cheap, then complain about night sweats. Here is your cheat sheet for materials.
🌿 Tencel™ / Lyocell
The Feel: Silky, heavy drape, incredibly cool.
Best For: Hot sleepers (like me). It wicks moisture better than cotton.
My Top Pick: Purecare Refreshing Tencel (The best I've tested).
☁️ Cotton Percale
The Feel: Crisp, dry, like a button-down shirt.
Best For: People who want that "5-star hotel" crispness.
My Top Pick: Brooklinen Classic Core or Boll & Branch.
🌱 Linen
The Feel: Textured, airy, rustic.
Best For: Durability. They get softer with every wash and last for years.
My Top Pick: Parachute Home Linen.
🎋 Bamboo Viscose
The Feel: Very soft, almost slippery.
Best For: Softness lovers.
My Top Pick: Cariloha Bamboo Sheets (They own their own farms).
The "Thread Count" Lie
Straight talk: High thread count does not mean high quality. It’s often a marketing trick where manufacturers use "multi-ply" threads to inflate the numbers (turning a 300 thread count into a 1200).
A 1,000 thread count sheet is usually just hot, heavy, and prone to pilling. Stick to these ranges for the best feel:
- Percale: 200 - 400 TC (Crisp)
- Sateen: 300 - 600 TC (Silky)
- Tencel/Bamboo: Thread count doesn't really apply—look for quality fiber sourcing (like Lenzing Tencel).
Ready to Upgrade?
Stop waiting. Check out our curated list of the best sheets currently on the market, tested right here in San Diego.