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Steinhafels Furniture Review: A Wisconsin Tradition

Steinhafel's furniture review

The Early Years

In 1934, Percy Steinhafel established Steinhafel’s Furniture, a small furniture store located in Milwaukee, Wisconsin. The store’s main objective was to provide high-quality furniture to local customers who valued craftsmanship and durability in their home furnishings. Despite its humble beginnings, Steinhafel’s Furniture quickly gained popularity due to its commitment to providing excellent customer service and top-notch products. The store became known for its attention to detail and personalized approach to customer care, which set it apart from other furniture retailers in the area. The early success of Steinhafel’s Furniture was a testament to Percy Steinhafel’s passion for furniture and his dedication to serving his customers’ needs.

Expansion and Growth

Following its successful start, Steinhafels Furniture continued to expand its offerings and opened additional locations throughout Wisconsin. The company’s commitment to quality and customer service remained a top priority, which contributed to its continued growth and evolution. As the company grew, it began to offer a wider range of furniture and home decor products to its customers, catering to their evolving tastes and preferences.

By the 1980s, Steinhafels Furniture had become one of the largest furniture retailers in Wisconsin, with several locations throughout the state. The company’s reputation for quality and service had helped establish it as a trusted name in the furniture industry, and it continued to attract a growing customer base. Despite its size, Steinhafels Furniture remained family-owned and operated, and the Steinhafel family’s commitment to serving their customers and communities remained a core part of the company’s identity.

Family Owned and Operated

One of the defining characteristics of Steinhafel’s Furniture throughout its history has been its status as a family-owned and operated business. The Steinhafel family has been involved in the company’s day-to-day operations since its founding in 1934. This involvement has helped ensure that the business remains true to its roots and committed to providing excellent customer service.

Over the years, the Steinhafel family has taken an active role in the company’s management and operations. They have worked closely with their employees to establish a culture of quality and service, and they have always been accessible to customers who have questions or concerns. This hands-on approach to business has helped create a strong sense of community within the company, and it has helped to foster long-term relationships with customers and employees alike.

Despite the challenges that come with running a family business, the Steinhafel family has remained committed to their vision and values. Today, Steinhafels Furniture is a respected and admired company with a loyal customer base and a reputation for excellence, thanks in no small part to the family’s unwavering dedication to quality and service.

Modern Era

In the modern era, Steinhafel’s Furniture has continued to adapt and evolve to meet the changing needs of its customers. The company has expanded its online presence, offering customers the convenience of shopping and purchasing furniture from the comfort of their own homes. This move has helped the company reach a wider audience and has made the furniture buying process more accessible to customers who may not have the time or inclination to visit a physical store.

Despite its growth and evolution, Steinhafel’s Furniture remains committed to the communities it serves. The company regularly sponsors local events and charities, and it is deeply involved in initiatives that support the well-being of its customers and employees. This community-focused approach to business has helped Steinhafel’s Furniture build long-lasting relationships with its customers, who appreciate the company’s dedication to improving the quality of life in their communities.

In addition to its commitment to the community, Steinhafel’s Furniture has also continued to prioritize quality and service. The company offers a wide range of furniture and home decor products, each of which is carefully selected for its quality and craftsmanship. Customers can trust that they are getting the very best products when they shop at Steinhafel’s Furniture, whether they are shopping online or in-store.

Today, Steinhafel’s Furniture is widely recognized as one of the premier furniture retailers in the Midwest. The company’s reputation for quality, service, and community involvement has earned it a loyal customer base and a reputation for excellence. Customers appreciate the company’s commitment to providing high-quality products and excellent customer service, as well as its dedication to improving the quality of life in the communities it serves.

As the company continues to grow and evolve, it remains true to the values that have guided it since its founding over 85 years ago. The Steinhafel family’s commitment to quality and service has been passed down through the generations, and it remains a core part of the company’s identity today. Steinhafel’s Furniture is dedicated to providing its customers with the very best products and service, and it is committed to making a positive impact on the communities it serves.

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Brands Carried by Steinhafels

Steinhafels carries a wide variety of furniture and mattress brands, with a focus on mid-range and upper-mid-range options. Here’s a breakdown of some of the most notable brands they carry:


  • National brands: Sealy, Purple, Nectar, Stearns & Foster, Tempurpedic, Beautyrest, Aireloom, Dreams, Dreamcloud, Serta
  • Private label: Dreams (made exclusively for Steinhafels)


  • National brands: Ashley Furniture, Bassett, Lane, La-Z-Boy, Broyhill, Hooker Furniture, Bernhardt, Lexington, Vanguard
  • Private label: Direct Designs (made exclusively for Steinhafels)

Other categories:

  • Appliances: Samsung, LG, Whirlpool, GE, Maytag
  • Electronics: Sony, LG, Samsung, Vizio
  • Outdoor furniture: Patioflare, Winston, Tropitone, Sunbrella

It’s important to note that the specific brands available may vary depending on the Steinhafels location. You can check their website or contact your local store for the most up-to-date information.

Here are some additional things to keep in mind:

  • Steinhafels also carries a selection of rugs, lamps, accent pieces, and other home decor items.
  • They offer a variety of financing options, including no-interest financing for qualified buyers.
  • They have a good reputation for customer service.

Steinhafels locations:

  • Steinhafels in Waukesha: It has a 4.4 star rating on Google Maps. Opening hours today are 10:00 AM – 7:00 PM.
  • Steinhafels in Menomonee Falls: It has a 4.5 star rating on Google Maps. Opening hours today are 10:00 AM – 7:00 PM.
  • Steinhafels in Greenfield: It has a 4.6 star rating on Google Maps. Opening hours today are 10:00 AM – 7:00 PM.
  • Steinhafels in Oak Creek: It has a 4.5 star rating on Google Maps. Opening hours today are 10:00 AM – 7:00 PM.
  • Steinhafels in Madison: It has a 4.6 star rating on Google Maps. Opening hours today are 10:00 AM – 7:00 PM.

Steinhafels Sales

Steinhafels has several types of sales and promotions throughout the year, making it a good time to score a deal on furniture and mattresses. Here’s a breakdown of their usual sale schedules:

Regular Sales:

  • Weekly Deals: Steinhafels often highlights specific deals on certain furniture categories or brands every week. You can find these advertised on their website, in-store, and through their social media channels.
  • Clearance Events: They sometimes hold clearance sales on older inventory or discontinued items, offering significant discounts. These are typically announced in-store or online.

Seasonal Sales:

  • New Year’s Sale: Currently active as of today (January 13, 2024), Steinhafels is running a New Year’s Sale with savings up to $800 on furniture and mattresses. This sale ends on January 15th.
  • Memorial Day Sale: Usually occurs around Memorial Day weekend in late May and offers discounts on outdoor furniture, grills, and patio accessories.
  • Fourth of July Sale: Happens around the Fourth of July and typically features deals on patio furniture, grilling equipment, and other summer essentials.
  • Labor Day Sale: Takes place around Labor Day weekend in early September and often includes discounts on furniture, mattresses, and appliances.
  • Black Friday & Cyber Monday: Steinhafels participates in the popular Black Friday and Cyber Monday sales with significant discounts on various furniture and mattress items. These major sales happen in late November.

Holiday Sales:

  • President’s Day Sale: Occurs around President’s Day in February and might offer savings on office furniture, home décor, and mattresses.
  • Memorial Day Sale: Mentioned previously.
  • Fourth of July Sale: Mentioned previously.
  • Labor Day Sale: Mentioned previously.
  • Columbus Day Sale: Happens around Columbus Day in October and can feature discounts on bedroom furniture, mattresses, and bedding.
  • Veterans Day Sale: Takes place around Veterans Day in November and often includes deals on home décor, rugs, and appliances.
  • Thanksgiving & Christmas Sales: Steinhafels offers special promotions and discounts on furniture, mattresses, and home goods throughout the Thanksgiving and Christmas holiday season.

Additional Ways to Save:

  • Sign up for their email list: Steinhafels frequently sends out emails with exclusive deals and coupons.
  • Follow them on social media: They announce upcoming sales and promotions on their Facebook, Instagram, and Twitter pages.
  • Ask about price matching: Steinhafels might be willing to match prices advertised by other retailers.
  • Consider financing options: They offer various financing options, allowing you to spread out your payments over time.

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