Current manufacturer details checked October 29, 2026.
Purple’s Cloud is a soft, down-alternative pillow for people who prefer a conventional fluffy feel. Its gel-fiber fill is different from Purple’s GelFlex Grid pillows. The original review and video on this URL concerned the older Purple Plush Pillow, so do not assume those observations or the video show the current Cloud.
Shop Purple pillowsAffiliate link: Yawnder may earn a commission.
How Cloud differs from the original Plush
This page began as a review of the Purple Plush, a different model. Its original photo and video are preserved below for historical context. Our archived content does not establish a separate, documented hands-on test of today’s Cloud, so the current-product details in this guide come from Purple’s published specifications rather than the old video.
What is the current Purple Cloud?
Purple describes the Cloud as a soft, down-like pillow with silicone-coated gel fibers and a cotton cover. It does not contain a GelFlex Grid layer. Purple lists standard and king sizes and describes the standard as approximately 17 × 24 × 6 inches; check the current product page for specifications and stock.
Cloud construction and dimensions
Purple lists a 100% cotton cover and gel-fiber fill for the current Cloud. The fill gives the pillow a conventional down-alternative construction rather than an adjustable foam insert or the elastic grid used in some other Purple pillows. Purple lists the standard at 17 × 24 × 6 inches and the king at 17 × 34 × 6 inches; these are manufacturer dimensions, not Yawnder’s own measurements. The king is longer, which can suit a larger bed or sleepers who move across the surface, but it will also need a longer pillowcase.
The six-inch figure describes the uncompressed pillow. A soft fiber pillow can flatten substantially beneath a head, so that number alone cannot tell you whether your neck will feel well supported. Fluff and distribute the fill, then try it on your own mattress with your usual pillowcase.
According to Purple, the Cloud can be machine washed and dried using its specific instructions. Confirm the care label and ensure it is completely dry. Trial, warranty and price can change and may differ by seller.
Who might prefer the Cloud?
People who like a soft, moldable, down-alternative feel; Purple suggests it for back and stomach sleepers who prefer lower-to-medium height.
Side sleepers wanting firmer, taller support, or anyone seeking removable fill or the distinctive Grid feel.
A pillow’s listed height and its height under your head are different. Shoulder width, sleep position and mattress softness all matter. See our pillow-height guide.
Try it in your usual sleeping position
Back sleepers: The Cloud’s soft fill may appeal if you like the feeling of a traditional hotel-style pillow. Your head should feel supported without being pushed too far forward. A very soft pillow can compress more than expected, so pay attention to the height after a few minutes rather than only how it feels when first fluffed.
Stomach sleepers: A compressible pillow may be easier to settle into than a thick, rigid design. Try it in your normal position and consider whether your head feels tilted upward; a thinner option may be more comfortable if the Cloud remains too high for you.
Side sleepers: The gap between shoulder and head varies with shoulder width and how deeply the mattress lets the shoulder sink. If the Cloud compresses too much, a higher or more supportive pillow may keep that gap better filled. It may still work for a side sleeper who likes a softer, lower feel, but that is an individual fit decision.
Combination sleepers: Try rolling from back to side without reshaping the pillow each time. Fiber can be molded and fluffed, but it does not offer the same feel as a solid foam or latex core. A zip-and-flip pillow such as TwinCloud may be worth comparing if different positions call for different amounts of support.
Original Purple Plush video
The embedded video below documents the older Plush Pillow. It should not be treated as a test of today’s Cloud.
Our original Purple Plush Pillow video
This video shows the earlier Plush Pillow, not a new test of the current Cloud.
Cloud vs. other Purple pillows
| Model | Brand-described design | Why compare it |
|---|---|---|
| Cloud | Soft down-alternative gel fiber | Traditional fluffy feel |
| TwinCloud | Two-chamber zip-and-flip design | Choice of softer or firmer feel |
| GridCloud | Fiber fill with a GelFlex Grid layer | Those interested in a mix of fiber and Grid |
Check the manufacturer’s current model descriptions and care instructions; this comparison is not a head-to-head test.
Washing, trial and warranty
Purple’s Cloud instructions call for a warm, delicate wash, non-chlorine bleach only when needed, and tumble drying on low and delicate. The company notes that more than one drying cycle may be needed to dry the pillow fully. Follow the sewn-in label for the product you receive, check that your washer and dryer have room for it, and avoid putting it back in a case while damp.
For direct purchases, Purple lists a 30-calendar-day pillow return window beginning at delivery. The pillow must be clean and undamaged; Purple says it does not offer direct pillow exchanges, so a different model requires a return and new purchase. A third-party seller or Yawnder purchase may have different rules. Keep the receipt and check the exact seller’s policy before ordering.
Purple’s one-year limited pillow warranty applies to eligible defects for the original purchaser, subject to its conditions. A warranty for manufacturing defects is different from the short comfort-return period, and neither establishes that the pillow will suit every sleeper.
How to evaluate value
Compare the price in the same size, and check whether a promotion is for one pillow or a pair. Include shipping or return costs where applicable. Cloud can make sense if a washable, soft fiber pillow is the goal; paying more for a Grid or adjustable model may be useful only if its different feel or customization addresses your needs.
Frequently asked questions
Does the Cloud contain Purple’s GelFlex Grid?
No. Purple describes the Cloud as a down-alternative gel-fiber pillow.
Does the Cloud have the old Plush model’s side zippers?
Do not assume so. Purple describes the current Cloud as a single soft fill core; its TwinCloud is the separate zip-and-flip model.
Can the Cloud be washed?
Purple provides machine-washing and drying instructions for the Cloud. Follow the label for your exact model.
What size pillowcase should I use?
Purple lists Standard and King Cloud sizes. Match the pillowcase to the chosen size and allow room for the fill to loft without compressing it tightly.
How long is the direct return window?
Purple lists 30 calendar days from delivery for eligible clean, undamaged pillows. Check the policy of the seller you buy from.
Was the current Cloud tested in the original video?
No. The preserved video relates to the older Purple Plush review.